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Justin Bieber is officially the new face — and body — of Calvin Klein underwear and jeans. And, on Tuesday, yesterday, he and Lara Stone, his model co-star in the brand’s spring ads, sucked all the oxygen out of the Internet when their ad photos were released. This guy got over 131,000 comments on just one IG photo.
According to Justin on how he got the deal, he had posted a picture on Instagram in his Calvin underwear
using the #mycalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there. He joins celebrities including Taylor Swift, Sam Smith, Drake, Kanye West, Harry Styles, Rita Ora, Fergie, Joe and Nick Jonas, Ne-Yo and Iggy Azalea as ambassadors of the brand. See more pics below:
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